BALTIMORE MARYLAND

Baltimore, a bustling city built on old tradition and civic pride, is an American success story. Since the redevelopment of the Inner Harbor in the late 1970s, Baltimore has set the standard for urban renewal and is now a major travel destination welcoming nearly 13 million business and leisure visitors each year.

The crown jewel of Baltimore is the Inner Harbor, a scenic and popular waterfront area with dozens of retail stores, restaurants and attractions. This, combined with Baltimore 's easy accessibility, makes the city unique. What most people don't realize is that most sites and neighborhoods are within walking distance of each other, and this makes Charm City an ideal place for business as well as pleasure.

Baltimore 's growth continues today. Development is moving both east and west of the Inner Harbor with more projects on the way. Baltimore is currently enjoying a second renaissance with more than $3 billion in new development planned.

Market Facts
DMA Rank:	23
Population 18+	2,504,100
Area Served:	Baltimore City , Baltimore Anne Arundel, Howard and Carroll

Demographic Profile of Baltimore Region
Median Age:	36 years old
Median Income	$50,000
College	45%
Own Home:	67%
White Collar:	52%
Leisure Activities:	Boating, Travel, Golf, Fishing, Sports, Theater, Dining Out

Transit System Overview

The Maryland Transit Administration ( MTA ) operates a diverse and comprehensive transit system serving the Greater Baltimore Market (Anne Arundel and Baltimore Counties ). The system is made up of:

• 750 buses
• 100 Subway vehicles
• 53 Light Rail vehicles
• 124 Commuter Rail cars

The MTA serves 339,000 daily riders providing coverage up to 24 hours per day. On a typical weekday the MTA operates over 6,100 vehicle trips covering over 80,000 vehicle miles.

The typical MTA rider is 38 years old, female (57%), a college graduate (41%), is a professional or in sales (64%) and earns $55,000+ annually.

College Coverage
With more than 176,000 students enrolled in colleges and universities, Baltimore ranks tenth nationwide in concentration of college students among large metropolitan areas. Schools covered include-University of Maryland , University of Baltimore , Johns Hopkins, Loyola, Towson University , Morgan State and Community College of Baltimore

Hospital/Medical Area Coverage
Johns Hopkins, Good Samaritan, University Hospital, Sinai Hospital, Maryland General, Harbor Hospital, Mercy Medical, Union Memorial, St. Joseph, MT Washington, Laurel Regional Hospital

Camden Yard and M & T (Ravens) Stadium
Direct service to Camden Yards, home of the Baltimore Orioles and M & T Stadium, home of the Baltimore Ravens

Entertainment-Recreation Coverage
Pimlico Race Track, Maryland Science Center, Baltimore Zoo, National Aquarium, Babe Ruth Museum, Museum of Art, Civil War Museum, Port Discovery

MARYLAND-BALTIMORE OFFICE

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BALTIMORE MARYLAND

Market Facts

Demographic Profile of Baltimore Region

Transit System Overview