Baltimore, Maryland

Office Location

1615 York Rd., Suite 204
Lutherville, MD 21093

Contact

National Sales:
Peter Brown
pbrown@directmediausa.com
781.337.3117 x12

Local Sales:
Mark Sheely
msheely@directmediausa.com
443.275.1770

Market Info

DMA Rank: 27 (Baltimore)
Population 18+: 2.4 Million
Counties: Baltimore, Anne Arundel, Howard, Carroll, Harford

Demographics

Median Age: 38 years
Median Income: $69,086
Own Home: 72%
White Collar: 66%

Bus Coverage Map

MTA Map

 

Bus Shelter Map

MTA Shelter Map Thumbnail

 

Featured Products:

Camden 168x177

 

Market Overview

Baltimore, or “The Charm City,” is an American success story and a bustling city built on old tradition and civic pride,. Since the redevelopment of the Inner Harbor in the late 1970s, Baltimore has set the standard for urban renewal and is now a major travel destination welcoming nearly 13 million business and leisure visitors each year. The crown jewel of Baltimore is the Inner Harbor, a scenic and popular waterfront area with dozens of retail stores, restaurants and attractions. Located in close proximity to Fort McHenry, the city is the birthplace of the Star Spangled Banner. This, combined with Baltimore’s easy accessibility, makes the city unique. Most of the city’s sights and neighborhoods are within walking distance of each other, and this makes Charm City an ideal place for business, as well as pleasure.

The Baltimore region has one of the nation’s top ten-rated hospitals, Johns Hopkins. Hopkins focuses on discovering new medical cures and innovation. Colleagues collaborate to explore prospective ideas. Johns Hopkins strives to procure promising results for the diagnosis and treatment of cancers, heart diseases and many more health-related issues.

Baltimore’s growth continues today. Development is moving both east and west of the Inner Harbor with more projects on the way. Baltimore is currently enjoying a second renaissance with more than $3 billion in new development planned.

Maryland Transit Adminstration (MTA)

MTA Bus Advertising

The Maryland Transit Administration (MTA) operates a diverse and comprehensive transit system serving the Greater Baltimore Market (Anne Arundel and Baltimore Counties). The MTA serves 354,000 daily riders providing coverage up to 24 hours per day. On a typical weekday the MTA operates over 6,100 vehicle trips covering over 80,000 vehicle miles.

MTA buses provide advertisers with the most effective, cost-effective and proven medium to reach people in the Baltimore Market where they live, work and play! Bus advertising offers multiple media formats, from full bus wraps to interior signage, delivering your message effectively, on budget and within your timeframe – ensuring a successful campaign. Additionally, bus advertising cannot be turned off. It cannot be skipped over, fast-forwarded, avoided or ignored and is a perfect medium to provide continuous exposure throughout the market.

MARC Train and Light Rail Advertising

Direct Media USA offer’s advertisers multiple transit rail advertising formats on the Baltimore Light Rail and MARC Train vehicles and stations.  Rail advertising allows targeted coverage and provides high-reach and high-frequency exposure. High impact transit rail advertising opportunities include Light Rail wraps & Station Dominations.

MTA Bus Shelter Advertising

MTA Bus Shelters are located at bus stops throughout the market.  Each shelter is backlit – providing fantastic visibility both day and night.  Shelters provide advertisers with a fantastic stationary medium to stand alone or to work in conjunction with transit displays. Bus Shelters have the ability to saturate the entire market or target a specific area within the market. Direct Media USA’s Baltimore coverage includes over 150 highly visible bus shelter displays at key locations throughout Baltimore and the surrounding areas.  Bus Shelter Advertising provides high-reach and high-frequency by targeting the ridership of the bus, pedestrian traffic and vehicular traffic – 24 hours a day, every day.

College Coverage
With more than 176,000 students enrolled in colleges and universities, Baltimore ranks tenth nationwide in concentration of college students among large metropolitan areas. Schools covered include- University of Maryland, University of Baltimore, Johns Hopkins University, Loyola University, Towson University, Morgan State University, Coppin State University, Baltimore City Community College, and the Community Colleges of Baltimore County.

Hospital/Medical Area Coverage
Johns Hopkins, Good Samaritan, University of MD University Hospital, Sinai Hospital, Maryland General, Harbor Hospital, Franklin Square, Mercy Medical, Union Memorial, St. Joseph, Mt. Washington, St. Agnes.

Sports Venues
Direct service via Light Rail and MARC Train System to Oriole Park at Camden Yards: Home of the Baltimore Orioles, M&T Bank Stadium, Home of the Baltimore Ravens, and the 1st Mariner Arena: Home of the MISL, Baltimore Blast. In additional to Baltimore’s famous stadiums, the city attracts race fans from around the world, drawing crowds of more than 150,000 people for the new Baltimore Grand Prix!

Entertainment Coverage
Pimlico Race Track- Home of the Preakness, Maryland Science Center, The Maryland Zoo, National Aquarium, Babe Ruth Museum, The Walters Art Museum, Baltimore Museum of Art, American Visionary Arts Museum, The Hippodrome Theatre, Lyric Opera House, Civil War Museum, Port Discovery the Children’s Museum, Reginald F. Lewis Museum of Maryland African American History & Culture, Sports Legends Museum at Camden Yards, and the B & O Railroad Museum.

Media Formats Available:
Full Bus Wraps, Light Rail Full Wraps, Light Rail Half Wraps, Full Bus Sides, Half Bus Sides, King Kongs, Kongs, Full Bus Backs, Supertails, Kings, Headliners, Tails, Bus Interior Cards, Premium Bus Interior Cards, Light Rail Interior Cards, Premium Light Rail Interior Cards, MARC Train Interior Cards, Rail Station Posters (2-Sheets Posters, Kiosks), Elevator Wraps, Station Dominations

Contact Us

72 Sharp Street Unit C-12
Hingham, MA 02043

Phone: 781-337-3117
Fax: 781-337-3511

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