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Boston- "Hub of the Universe"

From Fenway Park to the Museum of Fine Arts on the Fenway, Boston is home to a vibrant mix of history, culture, sports, education, medicine and diverse neighborhoods.

Come September when the Red Sox shoot for the World Series more than 200,000 students attending the sixty-plus colleges and universities flood the city. Tourists, from around the globe, visit the city year round making Boston one of the world’s most popular visitor destinations.

Boston is home to what many call the world’s finest medical institutions, which help to elevate the already extraordinarily high-income levels of the people who live in the Market.

There is always something special going on from the Boston Marathon, Head of the Charles Regatta, First Night, Broadway Shows and Comedy Clubs to the night life in Kenmore Square and the Theater District, shopping and dining at Faneuil Hall Marketplace, Copley Square, Newbury Street and Downtown Crossing.

A world-class city with vibrant ethnic neighborhoods and diversity make Boston a special place to live and visit.

Market Facts

DMA Rank: 6
Population 12+ 3,839,000
Area Served: Suffolk, Norfolk, Essex, Middlesex, Plymouth, Bristol

 

Demographic Profile of Boston Region

Median Age:                38.7 years old
Median Income:   $85,000
College:  64.3%
Own Home: 60%
White Collar: 70%

Transit System Overview

Beantown Downtown Trolley
• A fleet of 20 high profile Downtown Trolleys
• Trolleys operate up to fourteen hours daily
• 19 on/off Downtown boarding stops
• Cover nearly all key Downtown areas

Pine Street Tower Wrap
• Boston’s one and only building wrap
• Three sided wrap on Downtown Boston’s most congested highway
• Generates the highest DEC’s in the Market

Logan Airport Roadway Wall
• A dynamic 36’x 36’ wall-scape on an exit road inside Boston’s Logan Airport
• Provides the only long term, large format exterior display at the airport

Greater Boston Commuter Buses
• Provides coverage to the hard to reach zoned out areas north and south of the city
• Up to forty buses available for traditional transit programs including ultra-tails, full backs and full wraps (no windows)
• In addition to suburban coverage buses provide great Downtown Boston coverage including Logan Airport
• Buses run fixed routes, up to 18 hours, seven days a week

Greater Boston Secondary Transit Markets
• Exclusive contractor for BAT (Brocton Area Transit)
• A fleet of 40 fixed route city buses covering Greater Brockton and surrounding communities

• Exclusive contractor for GATRA (Greater Attleboro Taunton Regional authority)
• A fleet of 20 fixed route city buses covering Greater Taunton, Attleboro and surrounding communities.

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