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Boston- "Hub of the
Universe"
From Fenway Park to the Museum of Fine Arts on
the Fenway, Boston is home to a vibrant mix of
history, culture, sports, education, medicine
and diverse neighborhoods.
Come September when the Red Sox shoot for the
World Series more than 200,000 students
attending the sixty-plus colleges and
universities flood the city. Tourists, from
around the globe, visit the city year round
making Boston one of the world’s most popular
visitor destinations.
Boston is home to what many call the world’s
finest medical institutions, which help to
elevate the already extraordinarily high-income
levels of the people who live in the Market.
There is always something special going on from
the Boston Marathon, Head of the Charles
Regatta, First Night, Broadway Shows and Comedy
Clubs to the night life in Kenmore Square and
the Theater District, shopping and dining at
Faneuil Hall Marketplace, Copley Square, Newbury
Street and Downtown Crossing.
A world-class city with vibrant ethnic
neighborhoods and diversity make Boston a
special place to live and visit.
Market Facts
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DMA Rank:
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6 |
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Population 12+ |
3,839,000 |
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Area Served: |
Suffolk, Norfolk, Essex,
Middlesex, Plymouth, Bristol |
Demographic Profile of Boston Region
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Median
Age:
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38.7 years old |
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Median Income: |
$85,000 |
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College: |
64.3% |
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Own Home: |
60% |
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White Collar: |
70% |
Transit System Overview
Beantown Downtown Trolley
• A fleet of 20 high profile Downtown Trolleys
• Trolleys operate up to fourteen hours daily
• 19 on/off Downtown boarding stops
• Cover nearly all key Downtown areas
Pine Street Tower Wrap
• Boston’s one and only building wrap
• Three sided wrap on Downtown Boston’s most congested highway
• Generates the highest DEC’s in the Market
Logan Airport Roadway Wall
• A dynamic 36’x 36’ wall-scape on an exit road inside Boston’s Logan
Airport
• Provides the only long term, large format exterior display at the airport
Greater Boston Commuter Buses
• Provides coverage to the hard to reach zoned out areas north and south of
the city
• Up to forty buses available for traditional transit programs including
ultra-tails, full backs and full wraps (no windows)
• In addition to suburban coverage buses provide great Downtown Boston
coverage including Logan Airport
• Buses run fixed routes, up to 18 hours, seven days a week
Greater Boston Secondary Transit Markets
• Exclusive contractor for BAT (Brocton Area Transit)
• A fleet of 40 fixed route city buses covering Greater Brockton and
surrounding communities
• Exclusive contractor for GATRA (Greater Attleboro Taunton Regional
authority)
• A fleet of 20 fixed route city buses covering Greater Taunton, Attleboro
and surrounding communities.
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