Charlotte, North Carolina

Office Location

3410 Saint Vardell Lane
Suite A
Charlotte, NC 28217

Contact

National Sales:
Peter Brown
pbrown@directmediausa.com
781.337.3117 x12

Local Sales:
Chad Thomas
cthomas@directmediausa.com
704.900.8361 x101

Market Info

DMA Rank: 22
Population 18+: 1,034,070
Counties: Mecklenburg

Demographics

Median Age: 33.4 years
Median Income: $53,482
Owns Home: 64%

Coverage Map

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Market Overview

Charlotte is the nation’s second largest banking center. Home to quite a few Fortune 500 and 1000 companies such as Bank of America, Wells Fargo, Lowe’s, Duke Energy, and Nucor. The Queen City isn’t all work and no play. Charlotte is also home to professional sports teams like the Carolina Panthers (NFL) and Charlotte Hornets (NBA). With the great work life balance Charlotte has to offer it’s no wonder why the millennial population has boomed. Millennials increased from 21.7 percent of the population, to 27 percent between 2010 and 2013, with many new residents choosing to live in Uptown, South End and Dilworth Neighborhoods. These areas have seen massive growth thanks to the easy access to transportation like the LYNX Blue Line Light Rail, which is currently under a 9.3 mile expansion that will run from UNC Charlotte through uptown, connecting to the existing 9.6 mile line which starts at I- 485/South Boulevard in south Charlotte.

Charlotte Area Transit System (CATS)

CATS Bus Advertising

The Charlotte Area Transit System (CATS) operates a diverse and comprehensive transit system serving the City of Charlotte and Mecklenburg County. CATS provides more than 23,000,000 trips each year including over 70 local, express and regional bus routes.

CATS buses provide advertisers with the most effective, cost-effective and proven medium to reach people in the Charlotte Market where they live, work and play! Bus advertising offers multiple media formats, from full bus wraps to interior signage, delivering your message effectively, on budget and within your timeframe – ensuring a successful campaign. Additionally, bus advertising cannot be turned off. It cannot be skipped over, fast-forwarded, avoided or ignored and is a perfect medium to provide continuous exposure throughout the market.

LYNX Blue Line Light Rail Advertising

Direct Media USA offer’s advertisers multiple transit rail advertising formats on Charlotte’s Light Rail vehicles and stations. Rail advertising allows targeted coverage and provides high-reach and high-frequency exposure. High impact transit rail advertising opportunities include Light Rail wraps & Station Dominations.

Coverage Highlights
Bank of America Stadium, Time Warner Cable Arena, BB&T Ballpark, Bojangles Coliseum, Nascar Hall of Fame, Carowinds, South Park.

Media Formats Available:
Full Bus Wraps, Light Rail Full Wraps, Light Rail Half Wraps, Full Bus Sides, Half Bus Sides, King Kongs/Ultra Super Kings, Kongs, Full Bus Backs, Supertails, Kings, Headliners, Tails, Bus Interior Cards, Premium Bus Interior Cards, Rail Station Posters, Station Dominations

Contact Us

72 Sharp Street Unit C-12
Hingham, MA 02043

Phone: 781-337-3117
Fax: 781-337-3511

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