Fort Lauderdale, Florida

Office Location

5300 West Hillsboro Blvd.
Suite 222
Coconut Creek, FL 33073

Contact

National Sales:
Peter Brown
pbrown@directmediausa.com
781.337.3117 x12

Local Sales:
Cindy Torbeck
ctorbeck@directmediausa.com
954.570.8957

Sarae Stander
sstander@directmediausa.com
954.570.8957

Market Info

DMA Rank: #16
Population: 1,780,172
Coverage: Ft. Lauderdale, Broward County

Demographics

Median Income: $51,694 (household)
College Educated: 29.6%
Owns Home: 69.3%

Coverage Map

Broward County Transit Map

 


Market Overview

Incorporated on March 27, 1911, the City of Fort Lauderdale is situated on the southeast coast of Florida, centrally located between Miami and Palm Beach. Encompassing more than 33 square miles with a population of nearly 180,000, Fort Lauderdale is the largest of Broward County’s 30 municipalities and the seventh largest city in Florida. Embraced by the Atlantic Ocean, New River and a myriad of scenic inland waterways, Fort Lauderdale truly lives up to its designation as the “Venice of America.”

An advantageous economic climate is helping the City of Fort Lauderdale establish itself as a world-class international business center and one of the most desirable locations for new, expanding or relocating businesses. Once known strictly as a tourism-based economy, Fort Lauderdale now supports a diverse range of industries, including marine, manufacturing, finance, insurance, real estate, high technology, avionics/aerospace, film and television production.

Broward County also offers an outstanding quality of life, highlighted by a semi-tropical climate, rich natural beauty and array of cultural, entertainment and educational amenities. Blessed with over 3,000 hours of sunshine each year and pleasant year-round ocean breezes, world-famous Fort Lauderdale Beach offers premier opportunities for recreation, relaxation and enjoyment. The picturesque Riverwalk serves as the cornerstone of the City’s arts, science, cultural and historic district which features the Broward Center for the Performing Arts, Museum of Discovery and Science, Museum of Art and Old Fort Lauderdale Village and Museum. Las Olas Boulevard has gained international acclaim as Fort Lauderdale’s centerpiece of fashion, fine dining and entertainment. In addition, the City’s downtown area is home to Broward Community College, Florida Atlantic University, Florida International University, the award-winning Broward County Main Library.

Broward County Transit Bus Advertising

Broward County Transit (BCT) buses provide service to over 400 square miles of Broward County in addition to providing links to Miami-Dade and Palm Beach Counties. Operating approximately 300 buses, Broward County Transit offers extensive coverage of Fort Lauderdale, Pembroke Pines and Hollywood. BCT bus advertising reaches more people for a lower cost than any other outdoor medium. Bus advertising delivers high visibility with constant repetition for a greater impact.

BCT buses provide advertisers with the most effective, cost-effective and proven medium to reach people in Broward County where they live, work and play! Bus advertising offers multiple media formats, from full bus wraps to interior signage, delivering your message effectively, on budget and within your timeframe – ensuring a successful campaign. Additionally, bus advertising cannot be turned off. It cannot be skipped over, fast-forwarded, avoided or ignored and is a perfect medium to provide continuous exposure throughout the market.

Coverage Highlights:
The Riverwalk, Broward Center for the Performing Arts, Bank Atlantic Center, Museum of Discovery and Science, Museum of Art, Old Fort Lauderdale Village and Museum, Las Olas Boulevard, Broward Community College, Florida Atlantic University, Florida Internation University, Broward County Main Library

Media Formats Available:
Full Wraps, Full Sides, Full Backs, King Kongs, Kongs, Super Kings, Kings, Queens, Tails, Supertails, Interiors

Contact Us

72 Sharp Street Unit C-12
Hingham, MA 02043

Phone: 781-337-3117
Fax: 781-337-3511

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