Providence, Rhode Island Bus Advertising on RIPTA

Office Location

454 Broadway, 3rd Floor
Providence, RI 02909

Contact

National Sales:
Peter Brown
pbrown@directmediausa.com
781.337.3117 x12

Local Sales:
George Ford
gford@directmediausa.com
401.272.4999

Market Info

DMA Rank: 53
Population: 822,189
Counties: Providence, Newport, Bristol, Kent, Washington

Demographics

Median Age: 36.7
Median Income: $54,900
College: 43%
Own Home: 63%
White Collar: 60%

Coverage Map:

RIPTA System Map Thumbnail


Featured Product:

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Market Overview

Providence is the vibrant economic capital of the state. A diverse make-up of neighborhoods like Federal Hill and East Providence add to the flavor of the city.

Providence’s economy is built upon three powerful industries: Health services, tourism and manufacturing. Health Services is the state’s leading industry. Tourism is Rhode Island’s second largest industry, supporting 50,000 jobs and producing tourism related sales, which topped $6.8 billion in 2010. Close by, Newport is home to world famous mansions, The Tennis Hall of Fame, and beautiful beaches. The southern beaches of Westerly also serve as busy tourist hubs.

Rhode Island Public Transit Authority Bus Advertising

Rhode Island Public Transit Authority (RIPTA) operates a statewide transit system, serving 36 of 39 Rhode Island communities. The buses operate over 20 hours daily and carry 1.7 million riders each month.

RIPTA buses provide advertisers with the most effective, cost-effective and proven medium to reach people across Rhode Island where they live, work and play! Bus advertising offers multiple media formats, from full bus wraps to interior signage, delivering your message effectively, on budget and within your timeframe – ensuring a successful campaign. Additionally, bus advertising cannot be turned off. It cannot be skipped over, fast-forwarded, avoided or ignored and is a perfect medium to provide continuous exposure throughout the market.

Coverage Highlights:
Downtown Providence, Providence Place Mall, Pawtucket Red Sox, Dunkin Donuts Center, Newport Mansions, Tennis Hall of Fame, Providence Bruins, Federal Hill, Roger Williams Zoo, Westerly Beaches, Brown University, Providence College, University of Rhode Island, Roger Williams University, Johnson & Wales, Rhode Island School of Design, Kent Hospital, Hasbro Children’s Hospital, Memorial Hospital, Women’s and Infants Hospital, Miriam Hospital, Newport Hospital, Roger Williams Medical Center, Fatima Hospital

Media Formats Available:
Full Wraps, Full Backs, King Kongs, Kongs, Full Backs, Supertails, Kings, Queens, Headliners, Tails, Interior Cards, Premium Interior Cards, Digital Interiors

Contact Us

72 Sharp Street Unit C-12
Hingham, MA 02043

Phone: 781-337-3117
Fax: 781-337-3511

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