Providence's economy is built upon three powerful industries: Health services, tourism and manufacturing. Health Services is the state’s leading industry. Tourism is Rhode Island’s second largest industry, supporting 39,000 jobs and producing tourism related sales, which topped $3.26 billion in 2000.

Home to world famous Newport with its mansions and the tennis Hall of Fame as well as it’s sailing history and beaches. The southern beaches of Westerly also serve as tourist hubs.

Center city Providence is the vibrant economic capital of the state. A diverse make-up of neighborhoods like Federal Hill and East Providence add to the flavor of the city. Providence is home to Brown University and Providence College.

North of Providence lies McCoy Stadium, home of the Pawtucket Red Sox. South of the city is the renowned Roger Williams Zoo.

Market Facts

DMA Rank: 48
Population 18+ 822,189 (statewide)
Counties: Providence, Newport, Bristol, Kent, Washington

 

Demographic Profile of Providence Region

Median Age:                36.7 years old
Median Income:   $53,000
College:  43%
Own Home: 60%
White Collar: 60%
Leisure Activities:

Boating, Travel, Golf, Fishing, Sports, Theater, Dining, Out

Transit System Overview

The Rhode Island Public Transit Authority (RIPTA) operates a statewide transit system serving 38 of the 39 cities and towns that make up the State of Rhode Island.

The RIPTA bus system includes:
• Over 220 buses circulating on 70 routes
• 95% of all routes come into center city Providence
• A separate bus garage covering Newport
• Buses operate 20.5 hours daily and travel 24,000 surface miles every day
• Buses operate 3,400 trips every weekday
• Buses service 38 of the 39 cities and towns that are Rhode Island
• Buses carry 1.7 million riders monthly

Why advertise on RIPTA buses?
• Advertising on RIPTA buses can reach over 90% of the population
• Your message will saturate Providence and key cities and towns throughout Rhode Island
• Exterior and/or interior advertising programs designed to fit any budget
• Recognition-your message is seen time and time again increasing recognition and retention factors
• Cost Effective-Advertising on RIPTA buses will deliver the lowest CPM impressions of any available media-period!
 

RIPTA buses provide coverage to the following venues:

College Coverage
Rhode Island is home to many of the countries finest colleges and universities including Brown University, Providence College, University of Rhode Island, Roger Williams University, Johnson & Wales and Rhode Island School of Design.

Hospital/Medical Area Coverage
Kent Hospital, Hasbro Children’s Hospital, Memorial Hospital, Woman’s and Infants Hospital, Miriam Hospital, Newport Hospital, Roger Williams Medical Center, Fatima Hospital


Entertainment-Recreation Coverage
Downtown Providence, Providence Place Mall, Pawtucket Red Sox, Dunkin Donuts Center, Newport Mansions, Tennis Hall of Fame, Federal Hill, Roger Williams Zoo, Westerly Beaches

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